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BespokeLabs:
Industry-leading print-on-demand printing & fulfillment solutions.
Background
As Senior Graphics Engineer for the Detroit-based print-on-demand (POD) supplier and home of the new cutting-edge apparel print method DIGISOFT®, I wore many hats at BespokeLabs. From assisting with marketing efforts to solving technical and UX-related challenges, I helped bridge the gap between front-end UI/UX design and back-end functionality, along with consulting clients on best practices for printing with our proprietary garment decoration method.
Key Responsibilities
Ensuring a seamless intersection between front-end media and back-end functionality frequently involves collaboration across departments.
From running thorough print capability tests to inform our sellers of best practices, to implementing machine cut paths, print templates, and instructional content for training production employees, cross-team collaboration was essential to my role.
My duties also involved working directly with high-stakes clients to ensure their artwork was optimized for our print processes. These clients ranged from small local businesses to NFL teams, federal government agencies, and everyone in between.
Deliverables
Videos & Motion Graphics
Filming and editing production highlight reels, creating rich content for social media, and breathing life into static logos and informational graphics were a few of the ways I applied my videography expertise to great effect for each of the brands within the BespokeLabs family of companies.
Art Templates & PSD Mockups
Continuing to bridge the gap between front-end UI and backend functionality, a key area I was involved in was the creation of product "art guide" templates and fully customizable Photoshop mockups for their Etsy, Shopify, and other e-commerce product listings.
Event Signage
I also produced an array of graphics and merchandise for events relating to CustomCat and DIGISOFT®. This often involved working in lock-step with the marketing manager in order to ensure the overall presentations achieved their desired purposes.
The Edge of Innovation
With DIGISOFT® being on the bleeding edge of print-on-demand technology and the industry still expanding, I am proud of the impact I made in developing best-practices for the printing method, pushing and exploring the limits of the decoration method's capabilities. I'm also proud to have contributed to the marketing campaign that made the DIGISOFT® name synonymous with this style of apparel printing in the print-on-demand e-commerce industry.
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